A bit of background...

As a novice 'blogger' I thought I should write a bit of background on Cottontails, and explain quite why I am here, sending diary entries out into the ether...

I opened Cottontails nearly five years ago - it is our fifth birthday on the eighth of August. It is a small but quaint shop on Pershore high street, and we sell a mixture of clothes, toys and gifts for babies and toddlers up to two years old.

The shop has evolved over the years. We used to stock clothes for children up to four years old. Then six years. And now we're down to two years. It's trial and error really. The things we sell are quite lovely and special - oh don't get me wrong, we don't do ludicrously expensive designer brands - but we definitely appeal more to people buying presents and treats for newborns and little ones.

When I say 'we' I mean me and my mum, Mary. We run the shop together, and it actually works quite well. It's my shop so I have some authority. But she's my mum so she has some authority too!

About three years ago we launched the website www.cottontailsbaby.co.uk and this has done quite well, overtaking the shop in terms of sales. The website is a bit different to the shop because rather than the clothes, we focus on our lovely toy brands - Maileg and Moulin Roty in particular. This is something I want to develop in the high street shop too.

So, you can see that things never stand still here, we are always moving in one direction or another, which is, I suppose, why I thought this blog might be a good idea - as a communication channel to our customers as life at Cottontails evolves..!